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关键词:
Your Customer Rules! Delivering the Me2b Experiences That Today's Customers Demand
书目信息
ISBN:
9781118954775
本馆索书号:
中图分类号:
F2
中文译名:
作者:
Bill Price
编者:
语种:
英语
出版信息
出版社:
Wiley
出版地:
出版年:
2014
版本:
版本类型:
原版
丛书题名:
卷期:
文献信息
关键词:
前言:
摘要:
Most organizations struggle to really improve one of the most important factors of their success: the sales and service experiences they offer customers. Despite extensive--and expensive--efforts, this critical competitive edge remains out of reach for many. They key problem is that most companies fail to understand that, more than ever before, the customer is in control of the relationship. Where marketers used to think in terms of B2B or B2C, they have to start thinking "Me2B"--that is, the way the customer relates to the company. Grounded in this shift, Your Customer Rules! reveals the truth about how the best organizations design, measure, and deliver great customer serivce experiences. Based on extensive research into top-performing organizations, Bill Price and David Jaffe have devised 7 simple principles that correspond with the highest customer retention--and therefore sustained profits.
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目次:
全文链接:
http://www.itextbook.cn/f/book/bookDetail?bookId=8f0cb8e2b777420b95673e619a8bf4a0
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