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关键词:
International Marketing Research, 3Rd Edition
书目信息
ISBN:
9780470010952
本馆索书号:
中图分类号:
F7
中文译名:
作者:
C. Samuel Craig
编者:
语种:
英语
出版信息
出版社:
Wiley
出版地:
出版年:
2005
版本:
版本类型:
原版
丛书题名:
卷期:
文献信息
关键词:
前言:
摘要:
The third edition of International Marketing Research is completely updated to reflect changes in both the structure and practice of international marketing research. Industry consolidation of research firms has accelerated as they strive to better serve global clients. The Internet has burst on to the scene as an alternative way to gather information and conduct surveys rapidly. Increasingly research is being conducted in developing countries as firms expand operations into markets such as India and China. The coverage of research in developing markets has been expanded in the third edition. In addition, to all the updates and changes, a chapter has been added that deals with conceptual and methodological issues in designing and executing research.
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目次:
全文链接:
http://www.itextbook.cn/f/book/bookDetail?bookId=7e0ab1d7500d44a89ca2d7d9ef253d57
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