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关键词:
Designing Brand Identity: An Essential Guide for the Whole Branding Team, 5Th Edition
书目信息
ISBN:
9781118980828
本馆索书号:
中图分类号:
J5
中文译名:
作者:
Alina Wheeler
编者:
语种:
英语
出版信息
出版社:
Wiley
出版地:
出版年:
2017
版本:
版本类型:
原版
丛书题名:
卷期:
文献信息
关键词:
前言:
摘要:
From research and analysis to design development to brand launch and governance, Designing Brand Identity offers brand managers, marketers, and designers a proven, universal five-phase process for creating and implementing and effective brand strategy. The updated Fifth Edition includes new information on the emerging trends and technologies that are impacting brands, such as social media synergy, crowdsourcing, SEO, experience branding, placemaking through branding, and mobile devices. Case studies (nearly thirty of which are brand new), highlight the best practices of top brands from a variety of industries around the globe.
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目次:
全文链接:
http://www.itextbook.cn/f/book/bookDetail?bookId=3ae622401b314a2badc9cc055fbf0a90
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