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关键词：
Reinventing Giants: How Chinese Global Competitor Haier Has Changed the Way Big Companies Transform
书目信息
ISBN：
9781118602232
本馆索书号：
中图分类号：
F12
中文译名：
作者：
William Fischer
编者：
语种：
英语
出版信息
出版社：
Wiley
出版地：
出版年：
2013
版本：
版本类型：
原版
丛书题名：
卷期：
文献信息
关键词：
前言：
摘要：
Here comes China! Already, early in the 21st century, we are seeing Chinese firms starting to reinvent their business models, their corporate cultures, and themselves into becoming global competitors who increasingly are offering knowledge rather than cheap labor in their quest to join the ranks if the "world's best" companies.This book offers a compelling profile of the most ambitious of these emerging Chinese competitors, the Haier Corporation (the world's largest manufacturer of home-appliances), and shares insights on how one organization has repeatedly reinvented its business model and corporate culture in an effort to sustain its success. Haier's success is not about impulsiveness, nor naive philosophical longings, but about ambitious aspirations, strong inspirational leadership, careful strategic observation, detailed adjustments of managerial choices and abundant trust in the power of employees to really take command of an organization's fate.
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全文链接：
http://www.itextbook.cn/f/book/bookDetail?bookId=6265062da3b84138a5400e0fc7e2ead4
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