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关键词：
Internet, Phone, Mail, and Mixed-Mode Surveys: The Tailored Design Method, Fourth Edition
书目信息
ISBN：
9781118456149
本馆索书号：
中图分类号：
C3
中文译名：
作者：
Don Dillman
编者：
语种：
英语
出版信息
出版社：
Wiley
出版地：
出版年：
2014
版本：
版本类型：
原版
丛书题名：
卷期：
文献信息
关键词：
前言：
摘要：
For over two decades, Dillman's classic text on survey design has aided both students and professionals in effectively planning and conducting mail, telephone, and, more recently, internet surveys. The new edition presents thoroughly updated and revised information about all aspects of survey research and features expanded coverage of a variety of modes, including mobile phones, tablets, and the use of do-it-yourself surveys (Survey Monkey, Zoomerang). Dillman's unique Tailored Design Method, thoroughly explained and illustrated in the book, is the preferred model for practice. This invaluable resource is crucial for any researcher seeking to increase response rates and obtain high-quality feedback from survey questions. Strategies and tactics for determining the needs of a given survey, how to design it, and how to effectively administer it How and when to use mail, telephone, and internet surveys to your maximum advantage Proven techniques to increase response rates Guidance on how to obtain high-quality feedback from mail, electronic, and other self-administered surveys Direction on how to construct effective questionnaires, including considerations of layout The effects of sponsorship on the response rates of surveys Use of capabilities provided by newly mass-used media: interactivity, presentation of aural and visual stimuli.
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全文链接：
http://www.itextbook.cn/f/book/bookDetail?bookId=036768cc54a648339febcae1adf56e4a
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