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关键词：
The Management of Strategy
书目信息
ISBN：
9780538753210
本馆索书号：
中图分类号：
C93
中文译名：
作者：
R. Duane Ireland
编者：
语种：
英语
出版信息
出版社：
Cengage
出版地：
出版年：
版本：
版本类型：
原版
丛书题名：
卷期：
文献信息
关键词：
前言：
摘要：
Introduce your students to strategic management with the market-leading text that has set the standard for the most intellectually rich, yet thoroughly practical, analysis of strategic management concepts today. Written by highly respected experts and prestigious instructors Ireland, Hoskisson and Hitt's, THE MANAGEMENT OF STRATEGY CONCEPTS, 9E, International Edition is the only book that integrates the classic industrial organization model with a resource-based view of the firm to give students a complete understanding of how today's businesses use strategic management to establish a sustained competitive advantage. The authors combine the latest, cutting-edge research and strategic management trends with insights from some of today's most prominent scholars. A strong global focus and carefully selected examples from more than 600 emerging and established companies place concepts into context within an inviting, relevant and complete presentation. A wealth of learning features and experiential exercises address numerous critical issues confronting managers today. CengageNOW online teaching tools and a complete electronic business library help keep study current and relevant. Count on this Concepts text to provide the solid understanding of critical strategic management concepts your students need to increase performance and establish a clear competitive advantage.
内容简介：
目次：
全文链接：
http://www.itextbook.cn/f/book/bookDetail?bookId=02759ce2ce2c4e38969e2c813892e97a
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实体信息
页码：
其它信息
原版ISBN：
书评：
扩展信息
出版年：
2011
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