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名校购书信息
关键词:
Understanding Management
书目信息
ISBN:
9781285421230
本馆索书号:
中图分类号:
C93
中文译名:
作者:
Richard L. Daft
编者:
语种:
英语
出版信息
出版社:
Cengage
出版地:
出版年:
版本:
版本类型:
原版
丛书题名:
卷期:
文献信息
关键词:
前言:
摘要:
Prepare students for management success with this engaging survey of modern management practice. UNDERSTANDING MANAGEMENT, 9E seamlessly integrates classic management principles with today's latest management ideas to create a responsive market-leading text that captivates students. Acclaimed authors Richard Daft and Dorothy Marcic cover management and entrepreneurial issues within small to midsize companies, where most students begin their careers, as well as within larger global enterprises. Students gain valuable insights into real contemporary business as they examine today's best management practices. This edition helps students establish and build on practical skills they can readily apply to future or current careers. Engaging examples and numerous skill-building and application exercises in every chapter help students deepen their understanding and refine their management abilities. With a streamlined format, this edition takes a close look at how change demands innovation and how innovation requires forward-thinking, flexible leaders and organizations. The complete ancillary package of UNDERSTANDING MANAGEMENT, 9E provides flexibility and solid support for your course as you use it to prepare today's students to seize business opportunities and lead change. Be sure you investigate the menu of high-impact digital options available with this edition, including MindTap and Write Experience.
内容简介:
目次:
全文链接:
http://www.itextbook.cn/f/book/bookDetail?bookId=77373239dd454178bc0a7fdbb71b0309
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实体信息
页码:
其它信息
原版ISBN:
书评:
扩展信息
出版年:
2015
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