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关键词:
Text Analytics for Business Decisions
书目信息
ISBN:
9781683926658
本馆索书号:
中图分类号:
C934
中文译名:
用于业务决策的文本分析
作者:
A. Fortino
编者:
语种:
英语
出版信息
出版社:
Mercury Learning and Information
出版地:
出版年:
2021
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原版
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卷期:
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内容简介:
With the rise in data science development, we now have many remarkable techniques and tools to extend data analysis from numeric and categorical data to textual data. Sifting through the open-ended responses from a survey, for example, was an arduous process when performed by hand. Using a case study approach, this book was written for business analysts who wish to increase their skills in extracting answers for text data in order to support business decision making. Most of the exercises use Excel, today’s most common analysis tool, and R, a popular analytic computer environment. The techniques covered range from the most basic text analytics, such as key word analysis, to more sophisticated techniques, such as topic extraction and text similarity scoring. Companion files with numerous datasets are included for use with case studies and exercises(available for downloading with Amazon proof of purchase by writing to info@merclearning.com).
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