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关键词：
Web3 Marketing: A Handbook for the Next Internet Revolution
书目信息
ISBN：
9781394172054
本馆索书号：
中图分类号：
F7
中文译名：
Web3 营销：下一次互联网革命手册
作者：
Amanda Cassatt
编者：
语种：
英语
出版信息
出版社：
Wiley
出版地：
出版年：
2023
版本：
1
版本类型：
原版
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前言：
摘要：
Web3 Marketing: A Handbook for the Next Internet Revolution is the essential book for anyone looking to understand the next era of the internet and start building. Beyond the sensational hype and headlines around crypto and NFTs, a real revolution is taking place: new technologies for owning, moving, and organizing value spell the overdue end of an internet where a few huge companies hoard data and power, and open a new frontier for products, services, and applications in which ownership and control belongs to creators, builders, and users. As former CMO of ConsenSys then Founder and CEO of top web3 marketing firm Serotonin--Amanda Cassatt is in a unique position to tell this story, and delivers a remarkably clear, nontechnical guide to the history, key concepts, and still-evolving landscape of Web3. Cassatt explains how Web3 transforms time-tested approaches to marketing and brand-building, including how to build a Web3 community. This book is a must-read for professionals at any level in their Web3 careers--already working or investing in Web3, exploring what it means for their business, or considering a jump into something new--and for anyone who wants to understand the next internet revolution.
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