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关键词：
Digital Marketing Fundamentals: Omcp's Official Guide to Omca Certification
书目信息
ISBN：
9781119894612
本馆索书号：
中图分类号：
F7
中文译名：
数字营销基础：Omcp 的 Omca 认证官方指南
作者：
Greg Jarboe
编者：
语种：
英语
出版信息
出版社：
Wiley
出版地：
出版年：
2023
版本：
1
版本类型：
原版
丛书题名：
卷期：
文献信息
关键词：
前言：
摘要：
Prepare for the OMCP certification exam and expand your digital marketing skillset Courses relying on the OMCP Digital Marketing Certification standards attract over 70,000 students at 900 universities around the world each year. This challenging curriculum requires strong command of content marketing, conversion rate optimization, and other digital marketing competencies in high market demand. In Digital Marketing Bootcamp: The All-In-One Guide to Mastering OMCP Certification Standards, veteran digital media and marketing expert Greg Jarboe delivers an essential and accessible roadmap to completing the highly sought-after OMCP Digital Marketing Certification. Youll explore topics like digital analytics, social media marketing, and search engine optimization with the help of industry-leading authors and members of the OMCP Standards Committee. In the book, youll also find: Full discussions of paid search marketing, email marketing, and marketing to mobile device users Exacting and focused instruction on all the competencies tested by the OMCP exam Accessible content suitable for experienced digital marketers looking for a new certification to boost their career, as well as novice practitioners trying to expand their skillset Perfect for aspiring and practicing digital marketers, Digital Marketing Bootcamp also belongs in the libraries of entrepreneurs, solopreneurs, and other small- and medium-sized business leaders looking for a starting point into the critical world of digital marketing.
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