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关键词：
The Online Marketplace Advantage: Sell More, Scale Faster, and Create a World-Class Digital Customer Experience
书目信息
ISBN：
9781119864837
本馆索书号：
中图分类号：
F7
中文译名：
在线市场优势：销售更多、规模更快，并创造世界级的数字客户体验
作者：
Philippe Corrot
编者：
语种：
英语
出版信息
出版社：
Wiley
出版地：
出版年：
2023
版本：
1
版本类型：
原版
丛书题名：
卷期：
文献信息
关键词：
前言：
摘要：
Traditional ecommerce business models are stagnating; online marketplaces grew at more than twice the rate of digital commerce overall in 2020. Only businesses that create online marketplaces that mirror the experience at Amazon, Alibaba, and other platforms can expect to grow significantly. The Online Marketplace Advantage breaks that monopoly on technology and gives B2B and B2C businesses the tools and know-how they need to create enterprise platforms and compete with the Amazon machine. Readers will understand their marketplace business case and operations strategy, learn the components necessary for their success, and receive a playbook for implementation within a quarter. Theyll learn execution and change management best practices from Mirakl partners in the field, and receive resources for onboarding third party sellers and logistics partners. And theyll have access to Mirakls proprietary research, including its Enterprise Marketplace Index and Enterprise Marketplace Seller Report, and case studies from global leaders.
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