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关键词:
Behavioral Economics for Leaders: Research-Based Insights on the Weird, Irrational, and Wonderful Ways Humans Navigate the Workplace
书目信息
ISBN:
9781119982999
本馆索书号:
中图分类号:
F0
中文译名:
领导者的行为经济学:基于研究的关于人类在工作场所导航的奇怪、非理性与奇妙方式的见解
作者:
Matthias Sutter
编者:
语种:
英语
出版信息
出版社:
Wiley
出版地:
出版年:
2023
版本:
1
版本类型:
原版
丛书题名:
卷期:
文献信息
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前言:
摘要:
Understanding people is crucial for success in business and organizational life. But people are weird. The science of behavioral economics can help leaders understand the ways people are predictably irrational and what leaders can do about it. This book explains fascinating ways employees react to incentives (monetary or non-monetary) and what that means for teamwork - or working against each other - at work. Modern behavioral economics research is better suited than any other research direction to pursue these questions and provide answers. The author, one of the most influential economists in Germany, has been researching behavioral economics for 20 years and takes you on a journey to summarize for leaders the most important findings in the discpline, both for your own personal career, but also for the people and teams you lead.
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