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关键词：
Business in Action, Canadian Edition
书目信息
ISBN：
9780130390967（13位）
中图分类号：
F2
杜威分类号：
中文译名：
商业，加拿大版
作者：
Courtland L. Bovee, Grossmont College; John V. Thill, Chief Executive Officer, Communication Specialists of America; Dracopolous
编者：
语种：
English
出版信息
出版社：
Pearson Education Canada
出版地：
出版年：
2006
版本：
1
版本类型：
原版
丛书题名：
卷期：
文献信息
关键词：
Management
前言：
摘要：
内容简介：
This text's user-friendly format, manageable length, and up-to-date real world examples enable students to experience business firsthand. Business in Action , First Canadian Edition, takes students on an engaging exploration of the fundamentals, strategies, and dynamics that make the business world work. This exciting text offers numerous resources to simplify teaching, promote active learning, and stimulate life-long critical thinking skills.
目次：
Part 1 - Conducting Business in the Global Economy 1. Fundamentals of Business, Economics, and the New Role of E-Business 2. Competing in the Global Economy 3. Practicing Ethical Behaviour and Social Responsibility Part 2 - Starting and Organizing a Small Business 4. Starting and Financing a Small Business 5. Selecting the Proper Form of Business Ownership and Exploring Business Combinations Part 3 - Managing a Business 6. Understanding the Functions and Roles of Management 7. Organizing and Working in Teams 8. Producing Quality Goods and Services Part 4 - Managing Employees 9. Motivating Today's Workforce and Handling Employee-Management Relations 10. Managing Human Resources Part 5 - Developing Marketing Strategies to Satisfy Customers 11. Developing Marketing Strategies to Satisfy Customers 12. Developing Distribution and Promotional Strategies Part 6 - Managing Financial Information and Resources 13. Analyzing and Using Financial Information 14. Managing Financial Information and Resources
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实体信息
页码：
装帧：
Paper
尺寸：
其它形态细节：
其它信息
原价：
USD
106.6000
原版ISBN：
其它ISBN：
图书特色：
书评：
扩展信息
Isbn：
0130390968
issue：
2006JC01
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