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关键词:
Strategic Management and Business Policy
书目信息
ISBN:
9780131494596(13位)
中图分类号:
F2
杜威分类号:
中文译名:
策略管理与经营政策
作者:
Tom Wheelen, University of South Florida; David Hunger, Iowa State University
编者:
语种:
English
出版信息
出版社:
Prentice Hall
出版地:
出版年:
2006
版本:
10
版本类型:
原版
丛书题名:
卷期:
文献信息
关键词:
Management
前言:
摘要:
内容简介:
For undergraduate strategy/strategic management courses. Wheelen and Hunger takes a unique approach to helping students synthesize all of the factors of the strategic process through a student friendly Strategic Management Model.
目次:
PART ONE Introduction to Strategic Management and Business Policy Chapter 1 Basic Concepts in Strategic Management Chapter 2 Corporate Governance Chapter 3 Ethics and Social Responsibility PART TWO Scanning the Environment Chapter 4 Environmental Scanning and Industry Analysis Chapter 5 Internal Scanning and Organizational Analysis PART THREE Strategy Formulation Chapter 6 Situation Analysis and Business Strategy Chapter 7 Corporate Strategy Chapter 8 Functional Strategy and Strategic Choice PART FOUR Strategy Implementation Chapter 9 Organizing for Action Chapter 10 Staffing and Directing Chapter 11 Evaluation and Control PART FIVE Other Strategic Issues Chapter 12 Managing Technology and Innovation Chapter 13 Entrepreneurial Ventures and Small Businesses Chapter 14 Not-For-Profit Organizations PART SIX Suggestions for Case Analysis Chapter 15 Suggestions for Case Analysis PART SEVEN Cases in Strategic Management
附录:
全文链接:
读者对象:
实体信息
页码:
900
装帧:
Cloth
尺寸:
其它形态细节:
其它信息
原价:
USD
126.6700
原版ISBN:
其它ISBN:
图书特色:
书评:
扩展信息
Isbn:
0131494597
issue:
2006JC01
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