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关键词：
Retailing Management
书目信息
ISBN：
9780073019789（13位）
中图分类号：
F7
杜威分类号：
中文译名：
零售管理，第6版
作者：
Levy
编者：
语种：
English
出版信息
出版社：
McGraw-Hill Education
出版地：
出版年：
2006
版本：
6e
版本类型：
原版
丛书题名：
卷期：
文献信息
关键词：
广告/营销
前言：
摘要：
内容简介：
Known for its strategic look at retailing and current coverage, this new 6th edition continues to be organized around a model of strategic decision-making. One of the major advantages of the Levy/Weitz approach is the text’s readability, organization, and its emphasis on how students can come to grips with real retailing issues and be able to solve problems. The text’s logical organization around a decision-making process allows readers to learn about the process of strategic decisions first before moving on to decision implementation. The implementation decisions are broken down into merchandise management decisions and store management decisions, just as they would be in a real retailing setting. The text provides a balanced treatment of strategic, “how to,” and conceptual material, in a highly readable and interesting format. The sixth edition continues its cutting edge coverage on the latest topics and developments in retailing including globalization, customer relationship management programs, multi-channel retailing, supply chain management, and the use of the Internet to improve operating efficiencies and customer service. Students indicate that this text is a “good read” because of the numerous examples of retailers, their practices, the interesting retail facts in the margins, and eye catching design and layout.
目次：
Section I: The World Of Retailing. Section II: Retailing Strategy. Section III: Merchandise Management. Section IV: Store Management. Section V: Cases. Glossary. Index.
附录：
全文链接：
读者对象：
实体信息
页码：
832
装帧：
硬皮版
尺寸：
其它形态细节：
其它信息
原价：
USD
130.6300
原版ISBN：
其它ISBN：
图书特色：
书评：
扩展信息
Isbn：
007301978X
issue：
2006JC02
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