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关键词：
International Business Environment
书目信息
ISBN：
9781403936912（13位）
中图分类号：
F2
杜威分类号：
中文译名：
国际商业环境
作者：
Janet Morrison
编者：
语种：
English
出版信息
出版社：
Palgrave
出版地：
出版年：
2006
版本：
版本类型：
原版
丛书题名：
卷期：
文献信息
关键词：
Business, Management and Finance - International Business
前言：
摘要：
内容简介：
The book offers a clear and accessible introduction to the key dimensions of the international business environment, including economic, political, cultural, technological and financial dimensions. The approach is genuinely international, highlighting transitional and developing economies as well as the advanced economies. Global issues, including ethical dimensions and social responsibility are emphasized, as are management implications.
目次：
Introduction PART 1: THE BUSINESS IN ITS ENVIRONMENT The Internal Business Environment Functional Dimensions Which Shape the Organization and Its Strategy National Economic Systems Major Economic Systems Case Study: A Bright Future for Coca-Cola? PART 2: DIMENSIONS OF THE INTERNATIONAL ENVIRONMENT The Global Economy and Globalization Processes The Cultural Environment: Diversity and Globalization Society and Business The Changing Political Environment: National, Regional and International Forces The International Legal Environment of Business: Moving Towards Harmonization Case Study: Fiat: Italian Champion Struggles to Compete Globally PART 3: GLOBAL FORCES World Trade and the International Competitive Environment Technology and Innovation International Financial Markets Case Study: GE Seeks Growth in a Globalized Environment PART 4: ISSUES AND CHALLENGES Environmental Challenges: Global and Local Perspectives Global Challenges and the Responsible Business Case Study: GlaxoSmithKline and What the World Expects from a Big Pharmaceutical Company Glossary References Index
附录：
全文链接：
读者对象：
实体信息
页码：
544
装帧：
Paperback
尺寸：
其它形态细节：
其它信息
原价：
GBP
29.9900
原版ISBN：
其它ISBN：
图书特色：
书评：
扩展信息
Isbn：
1403936919
issue：
2006JC02
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