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关键词：
Crafting and Executing Strategy: Concepts and Cases
书目信息
ISBN：
9780072969436（13位）
中图分类号：
C93
杜威分类号：
中文译名：
战略制定与执行: 概念与案例, 第15版
作者：
Thompson
编者：
语种：
English
出版信息
出版社：
McGraw-Hill Education
出版地：
出版年：
2006
版本：
15e
版本类型：
原版
丛书题名：
卷期：
文献信息
关键词：
管理
前言：
摘要：
内容简介：
Thompson, Strickland and Gambles', CRAFTING AND EXECUTING STRATEGY, 15e presents the latest research findings from the literature and cutting-edge strategic practices of companies have been incorporated to keep step with both theory and practice. Scores of new examples have been added to complement the new and updated Illustration Capsules. More chapter-end exercises have been included. The result is a text treatment with more punch, greater clarity, and improved classroom effectiveness. But none of the changes have altered the fundamental character that has driven the text’s success over the years. The chapter content continues to be solidly mainstream and balanced, mirroring both the best academic thinking and the pragmatism of real-world strategic management. Known for its cases and teaching notes, CRAFTING AND EXECUTING STRATEGY includes a case line--up that will spark student interest and generate lively classroom discussions. A truly appealing lineup of 32 diverse, timely, and thoughtfully-crafted cases complements the text presentation. Many cases involve high-profile companies, and all are framed around issues and circumstances tightly linked to the content of the 13 chapters, thus pushing students to apply the concepts and analytical tools they have read about. And there's a comprehensive package of support materials that are a breeze to use, highly effective, and flexible enough to fit most any course design.
目次：
附录：
全文链接：
读者对象：
实体信息
页码：
1152
装帧：
硬皮版
尺寸：
其它形态细节：
其它信息
原价：
USD
132.5000
原版ISBN：
其它ISBN：
图书特色：
书评：
扩展信息
Isbn：
0072969431
issue：
2006JC02
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