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关键词：
Practice of Public Relations, The
书目信息
ISBN：
9780132304511（13位）
中图分类号：
F7
杜威分类号：
中文译名：
公共关系实践
作者：
Seitel
编者：
语种：
English
出版信息
出版社：
Prentice Hall
出版地：
出版年：
2006
版本：
10e
版本类型：
原版
丛书题名：
卷期：
文献信息
关键词：
Communication
前言：
摘要：
内容简介：
For courses in Introduction to Public Relations and Public Relations Practice, offered by Departments of Communication Studies, Journalism or Marketing. ? Long admired as the “practitioners” Public Relations text, Seitel's The Practice of Public Relations continues its tradition as the most visual, up-to-date and straightforward principles text available. For the aspiring student of public relations to the veteran professional seeking a refresher, Seitel's text leads the reader thru the evolution of the practice, the preparation and process necessary to reach a variety of “publics” and most importantly how to implement actual PR practice. Drawing on his own vast professional experience, his role as a PR commentator on major U.S television networks such as CNN, ABC and FOX, and his network of industry leaders, Public Relations faculty and generations of PR professionals, Seitel presents the industry with dynamism and relevancy. ? ?
目次：
Part 1 EVOLUTION Chap. 1 What is Public Relations? Chapt. 2 The Growth of Public Relations. Part 2 PREPARATION/PROCESS Chap. 3 Communication Chap. 4 Public Opinion Chap. 5 Management Chap. 6 Ethics Chap. 7 The Law Chap. 8 Research Part 3 THE PUBLICS Chap. 9 Print Media Relations Chap. 10 Electronic Media Relations Chap. 11 Employee Relations Chap. 12 Multicultural Community Relations Chap. 13 Government Relations Chap. 14 Consumer Relations Chap. 15 International Relations Part 4 IMPLEMENTATION Chap. 16 Public Relations Writing Chap. 17 Public Relations and the Internet Chap. 18 Integrated Marketing Communications Chap. 19 Crisis Management
附录：
全文链接：
读者对象：
实体信息
页码：
544
装帧：
Paper
尺寸：
其它形态细节：
其它信息
原价：
USD
129.8000
原版ISBN：
其它ISBN：
图书特色：
书评：
扩展信息
Isbn：
0132304511
issue：
2006JC02
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