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关键词：
Management Communication
书目信息
ISBN：
9780073525051（13位）
中图分类号：
C93
杜威分类号：
中文译名：
管理沟通，第3版
作者：
Hattersley
编者：
语种：
English
出版信息
出版社：
McGraw-Hill
出版地：
出版年：
2007
版本：
3e
版本类型：
原版
丛书题名：
卷期：
文献信息
关键词：
Business Writing/Communication
前言：
摘要：
内容简介：
Management Communication, 3/e by Hattersley and McJannet offers a comprehensive, well-researched solution to teaching management communication. This text and casebook includes essential coverage of effective writing and speaking principles. It aims to help the reader master the full range of skills required of a successful manager. Most of the eighteen end-of-chapter case studies were developed at Harvard Business School where Dr. Hattersley headed the Management Communication Department and where Dr. McJannet taught (under her married name, Linda McJ. Micheli). The cases put the reader in the role of decision maker and communicator in actual business situations. While the text emphasizes practical communication skills every manager needs to master, it also includes full chapters on electronic communication, corporate ethics, audience analysis, meeting management, giving and receiving feedback, choosing media, style and tone, intercultural communication, and business and the press. The two concluding chapters provide two style manuals, the first on writing and the second on speaking, through the use of graphics and group presentations. Each is designed to be cross-referenced throughout the course and serve as a valuable resource for readers to refer to throughout their careers.
目次：
Part 1: Principles of Effective Communication. Chapter 1: Foundations of Management Communication. Chapter 2: Setting Goals. Case: Yellowtail Marine, Inc. Chapter 3: Audience Analysis. Case: Weymouth Steel Corporation. Chapter 4: Point of View. Case: Smith Financial Corporation. Chapter 5: Message: Content and Argument. Case: Cuttyhunk Bank (A). Chapter 6: Structure. Case: McGregors Ltd.Department Store. Chapter 7: Choosing Media. Case: The Timken Company. Chapter 8: Style and Tone. Case: Vanrex, Inc. Part 2: Applications. Chapter 9: Giving and Receiving Feedback. Case: Bailey and Wick. Chapter 10: Managing Meetings. Case: Lincoln Park Redevelopment Project. Chapter 11: Communicating Change. Case: Hammermill Paper Company. Chapter 12: Communicating with External Audiences. Case A: Oxford Energy. Case B: NutraSweet. Chapter 13: Diversity and Intercultural Communication. Case A: Reed-Watkins Pharmaceuticals. Case B: International Oil. Chapter 14: Personal and Corporate Ethics. Case A: Hal of Erhardt & Company: One Audit Senior’s Dilemma. Case B: McArthur Place. Chapter 15: Electronic Communication. Case A: The E-Mail Encounter. Case B: Unifone Communications. Part 3: Technique. Chapter 16: Effective Writing. Style manual to be cross-referenced throughout the course. Chapter 17: Effective Speaking. Style manual on speaking, use of graphics, and group presentation to be cross referenced throughout the course. Appendix. Case 16: Dotsworth Press. Case 17: Fair is Fair, Isn’t it?
附录：
全文链接：
读者对象：
实体信息
页码：
312
装帧：
Soft
尺寸：
其它形态细节：
其它信息
原价：
USD
78.1300
原版ISBN：
其它ISBN：
图书特色：
书评：
扩展信息
Isbn：
0073525057
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