当前位置：
首页
>
出版信息
>
详细信息
快速检索
数据库：
各中心已购纸本教材
各中心已购电子教材
国内高校课程
国外著名大学课程
外文原版教材出版信息
外文影印版教材出版信息
名校购书信息
关键词：
Understanding Media: Inside Celebrity, Hardcover
书目信息
ISBN：
9780335218813（13位）
中图分类号：
G2
杜威分类号：
中文译名：
理解媒体
作者：
Dignan
编者：
语种：
English
出版信息
出版社：
McGraw-Hill Education
出版地：
出版年：
2005
版本：
版本类型：
原版
丛书题名：
卷期：
文献信息
关键词：
新闻与传播
前言：
摘要：
内容简介：
This book is an innovative introduction to the study of the media using a sustained case study of celebrity. Across four chapters, the construction of celebrity is examined using four essential concepts in media studies: history, text, production and audiences. Drawing on current scholarship, key areas of discussion include the claim that there is something unique today called ‘celebrity culture’; the media’s role in the celebritisation of politics; the function of symbolic communication in creating images of celebrity; the variety of ways of conceptualising the workings of the media institutions and working practices that produce celebrities; how audiences and individual viewers, readers and listeners actively interpret celebrity texts. The book shows that individuals do not become celebrities as a result of their innately alluring qualities but rather, that celebrity is a resource created and deployed by a range of often interlocking media – such as the press, television and film – and to which audiences respond in a range of ways. A substantial introduction sets out why the study of the celebrity necessitates the study of the media and addresses the politics of mediated celebrity. The authors take students carefully through these and other topics, using readings from key research and providing carefully-designed student activities. Case studies range from Louis XIV to Kylie Minogue, from music marketing to popular magazines.
目次：
附录：
全文链接：
读者对象：
实体信息
页码：
248
装帧：
硬皮版
尺寸：
其它形态细节：
其它信息
原价：
USD
101.0000
原版ISBN：
其它ISBN：
图书特色：
书评：
扩展信息
Isbn：
0335218814
issue：
2006JC02
相关附件