当前位置：
首页
>
出版信息
>
详细信息
快速检索
数据库：
各中心已购纸本教材
各中心已购电子教材
国内高校课程
国外著名大学课程
外文原版教材出版信息
外文影印版教材出版信息
名校购书信息
关键词：
Selling and Sales Management
书目信息
ISBN：
9780273695790（13位）
中图分类号：
F7
杜威分类号：
中文译名：
销售与销售管理
作者：
David Jobber; Geoff Lancaster
编者：
语种：
English
出版信息
出版社：
Financial Times/ Prentice Hall
出版地：
出版年：
2006
版本：
7
版本类型：
原版
丛书题名：
卷期：
文献信息
关键词：
Marketing
前言：
摘要：
内容简介：
Selling and Sales Management 7th Edition is a long standing classic book, which has been revised and updated to take into account recent developments in the theory and practice of selling. As well as covering all important elements of the marketing mix, it places emphasis on international aspects of selling and sales management. Ideal for students on sales management, marketing and business studies courses as well as field sales people and sales managers. The book is also essential reading for those taking professional qualifications at the CAM, the Instituteof Salesand Marketing Management and LCCI.
目次：
About the Authors List of Figures List of Tables Preface Acknowledgements Part One: Sales Perspective 1. Development and Role of Selling in Marketing 2. Sales Strategies Part Two: Sales Environment 3. Consumer and Organisational Buyer Behaviour 4. Sales Settings 5. International Selling 6. Law and Ethical Issues Part Three: Sales Techniques 7. Sales Responsibilities and Preparation 8. Personal Selling Skills 9. Key Account Management 10. Relationship Selling 11. Direct Marketing 12. Internet and IT Applications in Selling and Sales Management Part Four: Sales Management 13. Recruitment and Selection 14. Motivation and Training 15. Organisation and Compensation Part Five: Sales Control 16. Sales Forecasting and Budgeting 17. Salesforce Evaluation Appendix 1: Examination Technique Further Reading Index
附录：
全文链接：
读者对象：
实体信息
页码：
装帧：
Paper
尺寸：
其它形态细节：
其它信息
原价：
GBP
36.9900
原版ISBN：
其它ISBN：
图书特色：
书评：
扩展信息
Isbn：
0273695797
issue：
2006JC01
相关附件