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关键词：
Introduction to Mass Communication: Media Literacy and Culture with Powerweb and Dvd, Media Enhanced Edition
书目信息
ISBN：
9780073281230（13位）
中图分类号：
G2
杜威分类号：
中文译名：
大众传播学导论
作者：
Baran
编者：
语种：
English
出版信息
出版社：
McGraw-Hill Education
出版地：
出版年：
2006
版本：
4e
版本类型：
原版
丛书题名：
卷期：
文献信息
关键词：
新闻与传播
前言：
摘要：
内容简介：
This text encourages students to take more active roles as media consumers and gives them a deeper understanding of the role that the media play in both shaping and reflecting culture. Through this cultural perspective, students learn that audience members are as much a part of the mass communication process as are the media producers, technologies, and industries. This was the first university-level text to make media literacy central to its approach; building on this tested emphasis, the new updated edition features dozens of updates on recent technologies and government rulings, including the Patriot Act, the Supreme Court ruling on Peer-2-Peer file-sharing on Grokster, the National Cable and Telecommunications Association vs. Brand X, newspaper blogs, BitTorrent, podcasting, and much more!
目次：
PART 1. LAYING THE GROUNDWORK Chapter 1. Mass Communication, Culture, and Media Literacy PART II. MEDIA, MEDIA INDUSTRIES, AND MEDIA AUDIENCES Chapter 2. Books Chapter 3. Newspapers Chapter 4. Magazines Chapter 5. Film Chapter 6. Radio and Sound Recording Chapter 7. Television Chapter 8. Cable and Other Multichannel Services Chapter 9. Video Games Chapter 10.The Internet and the World Wide Web: Changing the Paradigm PART III. SUPPORTING INDUSTRIES Chapter 11. Public Relations Chapter 12. Advertising PART IV. MASS MEDIATED CULTURE IN THE INFORMATION AGE Chapter 13. Theories and Effects of Mass Communication Chapter 14. Media Freedom, Regulation, and Ethics Chapter 15. Global Media Glossary References Acknowledgments Index
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实体信息
页码：
装帧：
软皮版
尺寸：
其它形态细节：
其它信息
原价：
USD
86.2500
原版ISBN：
其它ISBN：
图书特色：
书评：
扩展信息
Isbn：
0073281239
issue：
2006JC02
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