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关键词：
The Business of Tourism Management
书目信息
ISBN：
9780273688013（13位）
中图分类号：
F7
杜威分类号：
中文译名：
旅游管理商务
作者：
John Beech, Coventry Business School, Coventry University; Simon Chadwick, Leeds University Business School, the University of L
编者：
语种：
English
出版信息
出版社：
Financial Times/ Prentice Hall
出版地：
出版年：
2006
版本：
1
版本类型：
原版
丛书题名：
卷期：
文献信息
关键词：
Hospitality & Travel/Tourism
前言：
摘要：
内容简介：
This exciting new book, firmly embedded in the management discipline, equips students and future managers of tourism with both the business skills and an understanding of tourism, which will enhance their employment prospects within the dynamic industry. The Business of Tourism Management(BOTM) provides an introduction to key aspects of tourism, and to the practice of managing a tourism business. It explores the functions of management within the world of tourism, showing how tourism as a business has evolved, how the tourism and travel industry is structured, and how tourism businesses operate within their political, economic and socio-cultural environments. Written and contributed by leading academics and practitioners in the UK, Europeand Australia,The Business of Tourism Management is ideal for both undergraduate and postgraduate students of tourism management.
目次：
Figures Tables Case studies About the authors Preface Acknowledgements Abbreviations Useful websites PART 1: THE CONTEXT OF TOURISM 1. Introduction -- the unique evolution of tourism as 'business' 2. The structure of the tourism and travel industry 3. The role of the state in tourism PART 2: BUSINESS FUNCTIONS APPLIED TO TOURISM 4. Organisational behaviour in tourism businesses 5. Human resource management in tourism businesses 6. Marketing in tourism 7. Finance and accounting for tourism 8. Managing a small non-profit tourism organisation 9. Analysis of the business environment and strategy in tourism 10. Quality and yield management in tourism businesses 11. Information technology and management information systems in tourism PART 3: MANAGEMENT ISSUES SPECIFIC TO TOURISM BUSINESSESS 12. Tourism businesses and the law 13. Visitor attraction management 14. Sports Tourism 15. The economic impact of tourism 16. Managing sociocultural impacts of tourism 17. Managing environmental impacts of tourism 18. The accommodation subsector 19. Mass tourism businesses 1: tour operators 20. Mass tourism businesses 2: travel agents 21. Managing the transport subsector in tourism 22. Developing mass tourism in developing countries 23. The management of heritage and cultural tourism 24. Conclusion -- The future of the tourism industry End cases Glossary Bibliography Index
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实体信息
页码：
装帧：
Paper
尺寸：
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其它信息
原价：
GBP
32.9900
原版ISBN：
其它ISBN：
图书特色：
书评：
扩展信息
Isbn：
0273688014
issue：
2006JC01
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