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关键词：
Business
书目信息
ISBN：
9780073511665（13位）
中图分类号：
F2
杜威分类号：
中文译名：
商务学，第6版
作者：
Ferrell
编者：
语种：
English
出版信息
出版社：
McGraw-Hill
出版地：
出版年：
2007
版本：
6e
版本类型：
原版
丛书题名：
卷期：
文献信息
关键词：
Management
前言：
摘要：
内容简介：
Business: A Changing World is the fastest growing introductory business textbook on the market, and for a simple reason. Unlike most brief textbooks on the market, which are trimmed and spliced from much longer works into an approximation of an essentials edition, Ferrell/Hirt/Ferrell is written from the ground up to be brief, lean, and flexible enough to enable you to cover just the topics you want at the level of depth you want, plus it doesn’t inherit out-dated examples from a hardback derivative. With market-leading teaching support and the most up to date content available, Business: A Changing World represents the best value available in the brief Introductory Business market. What sets Ferrell apart? An unrivaled mixture of topical depth, current content and the best teaching support around.
目次：
Part One: Business in a Changing World. Chapter 1: The Dynamics of Business and Economics. Appendix A The Business Plan. Chapter 2: Business Ethics and Social Responsibility. Appendix B The Legal and Regulatory Environment. Chapter 3: Business in a Borderless World. Chapter 4: Managing Information Technology and E-Business. Part Two: Starting and Growing a Business. Chapter 5: Options for Organizing Business. Chapter 6: Small Business, Entrepreneurship, and Franchising. Part Three: Managing for Quality and Competitiveness. Chapter 7: The Nature of Management. Chapter 8: Organization, Teamwork, and Communication. Chapter 9: Production and Operations Management. Part Four: Creating the Human Resource Advantage. Chapter 10: Motivating the Workforce. Chapter 11: Managing Human Resources. Appendix C Personal Career Plan. Part Five: Marketing: Developing Relationships. Chapter 12: Customer-Driven Marketing. Chapter 13: Dimensions of Marketing Strategy. Part Six: Financing the Enterprise. Chapter 14: Money and the Financial System. Chapter 15: Accounting and Financial Statements. Chapter 16: Financial Management and Securities Markets. Appendix D Personal Financial Planning.
附录：
全文链接：
读者对象：
实体信息
页码：
624
装帧：
Soft
尺寸：
其它形态细节：
其它信息
原价：
USD
87.8100
原版ISBN：
其它ISBN：
图书特色：
书评：
扩展信息
Isbn：
0073511668
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