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关键词：
Business and Competitive Analysis
- Effective Application of New and Classic Methods
书目信息
ISBN：
9780131873667（13位）
中图分类号：
F2
杜威分类号：
中文译名：
商业与竞争分析：新颖一流方式的有效应用
作者：
Bensoussan, Babette; Fleisher, Craig S.
编者：
语种：
English
出版信息
出版社：
Pearson Education
出版地：
出版年：
2007
版本：
版本类型：
原版
丛书题名：
卷期：
文献信息
关键词：
business competition
前言：
摘要：
内容简介：
The variety of decisions people make about their business every day are staggering; so, too, are the possible analysis tools they can use to make those decisions. This is a book about how individuals in organizations can turn data and information into insights that decision makers cannot and will not ignore. It provides its readers with 24 commonly applied methods for helping generate actionable recommendations for decision makers, as well as detailed chapters that address the process of competitive analysis itself. The book is organized into two main sections with the first providing the reader an understanding of what the evolving body of knowledge in the field has revealed about analysis in its real-world context and how analysis processes actually are supposed to work. It also includes five detailed chapters that describe, define and discuss the basic facts about analysis, how analysis can ideally be performed, avoiding analytical pitfalls, and communicating analysis results. The last chapter in the opening section describes the authors' unique FAROUT method for understanding the application of the various tools. Some readers may read Business and Competitive Analysis Methods in one sitting to get the big picture they need to make strategic decisions; all readers will keep it on their shelf, pulling it down when they need to decide which competitive, marketing, or financial tool to use to analyze their company and its competitive environment.
目次：
附录：
全文链接：
读者对象：
General; Research
实体信息
页码：
583
装帧：
Paperback
尺寸：
其它形态细节：
其它信息
原价：
GBP
45.9900
原版ISBN：
其它ISBN：
图书特色：
书评：
扩展信息
Isbn：
0131873660
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