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关键词：
Firms of Endearment
- How World-Class Companies Profit from Passion and Purpose
书目信息
ISBN：
9780131873728（13位）
中图分类号：
F2
杜威分类号：
中文译名：
移情公司：世界级公司如何得益于“激情”与“意志”
作者：
Sisodia, Rajendra; Wolfe, David; Sheth, Jagdish N.
编者：
语种：
English
出版信息
出版社：
Pearson Education
出版地：
出版年：
2007
版本：
版本类型：
原版
丛书题名：
卷期：
文献信息
关键词：
business
前言：
摘要：
内容简介：
It's a fact: People are increasingly searching for higher meaning in their lives, not just more possessions. This trend is transforming the marketplace, the workplace, and the very soul of capitalism. Increasingly, today's most successful companies are those who've brought love, joy, authenticity, empathy, and soulfulness into their businesses: companies that deliver emotional, experiential, and social value, not just profits. Firms of Endearment illuminates this: the most fundamental transformation in capitalism since Adam Smith. It's not a book about corporate social responsibility: it's about building companies that can sustain success in a radically new era. It's about great companies like IDEO and IKEA, Commerce Bank and Costco, Wegmans and Whole Foods: how they've earned powerful loyalty and affection from all their stakeholders, while achieving stock performance that is truly breathtaking. It's about gaining "share of heart," not just share of wallet. It's about aligning the interests of all your stakeholders, not just juggling them. It's about understanding how the "new rules of capitalism" mirror the self-actualization focus of our aging society. It's about building companies that leave the world a better place. Most of all, it's about why you must do all this, or risk being left in the dust... and how to get there from wherever you are now.
目次：
附录：
全文链接：
读者对象：
Research ; Research
实体信息
页码：
320
装帧：
Hardback
尺寸：
其它形态细节：
其它信息
原价：
GBP
16.9900
原版ISBN：
其它ISBN：
图书特色：
书评：
扩展信息
Isbn：
0131873725
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