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关键词：
Marketing That Works
- How Entrepreneurial Marketing Can Add Sustainable Value to Any Sized Company
书目信息
ISBN：
9780132390750（13位）
中图分类号：
F7
杜威分类号：
中文译名：
营销工作：企业营销如何增加可持续价值
作者：
Lodish, Len; Morgan, Howard; Archambeau, Shellye
编者：
语种：
English
出版信息
出版社：
Pearson Education
出版地：
出版年：
2007
版本：
版本类型：
原版
丛书题名：
卷期：
文献信息
关键词：
entrepreneurship
前言：
摘要：
内容简介：
The Entrepreneurial Marketing techniques, concepts, and methods the authors provide will help a venture make more money - extraordinary money - on a sustainable basis. The reader will be able to position and target their product/service offering to leverage their firm's distinctive competitive advantages, and make companies not only more effective in their marketing, but more efficient than their competition as well. The book begins by explaining the concepts of segmentation, positioning, targeted marketing, new product development, pricing, and distribution, all from the standpoint of an entrepreneurial marketer. It then goes on explain how to create marketing efforts that will have greater impact, including relationship and brand management. If a venture is small, and needs to do a lot with a little, this book can show them how to make the most of their resources and get results that the larger companies will envy. If an organization is more established, this book is also for them, as they will find strategies that will allow them to reinforce relationships with their established stakeholders, and stretch the boundaries of their markets at the same time they stretch their dollar.
目次：
附录：
全文链接：
读者对象：
Academic/Specialist; Research
实体信息
页码：
256
装帧：
Hardback
尺寸：
其它形态细节：
其它信息
原价：
USD
29.9900
原版ISBN：
其它ISBN：
图书特色：
书评：
扩展信息
Isbn：
0132390752
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