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关键词：
The Economic Regulation of Broadcasting Markets
- Evolving Technology and Challenges for Policy
书目信息
ISBN：
9780521874052（13位）
中图分类号：
G2
杜威分类号：
中文译名：
广播市场经济规范
作者：
Paul Seabright
编者：
语种：
English
出版信息
出版社：
Cambridge University Press
出版地：
出版年：
2007
版本：
版本类型：
原版
丛书题名：
卷期：
文献信息
关键词：
media regulation, media policy
前言：
摘要：
内容简介：
New technology is revolutionizing broadcasting markets. As the cost of bandwidth processing and delivery fall, information-intensive services that once bore little economic relationship to each other are now increasingly related as substitutes or complements. Television, newspapers, telecoms and the internet compete ever more fiercely for audience attention. At the same time, digital encoding makes it possible to charge prices for content that had previously been broadcast for free. This is creating new markets where none existed before. How should public policy respond? Will competition lead to better services, higher quality and more consumer choice - or to a proliferation of low-quality channels? Will it lead to dominance of the market by a few powerful media conglomerates? Using the insights of modern microeconomics, this book provides a state-of-the-art analysis of these and other issues by investigating the power of regulation to shape and control broadcasting markets.
目次：
Part I. Introduction: 1. The future of broadcasting regulation Jürgen von Hagen and Paul Seabright; 2. Technological and regulatory developments in broadcasting: an overview Colin Rowat; Part II. Questions of Principle in Broadcasting Regulation: 3. Competition and market power in broadcasting: where are the rents? Paul Seabright and Helen Weeds; 4. Public service broadcasting and digitalisation Mark Armstrong and Helen Weeds; 5. Regulation for pluralism in broadcasting markets Michele Polo; 6. Regulation of advertising in broadcasting Simon Anderson; 7. Market definition in media markets: policy implications of indirect network externalities Elena Argentesi and Marc Ivaldi; Part III. Institutional Approaches in Various Jurisdictions: 8. Policy-making and policy trade-offs: competition, diversity, and localism and the Federal Communications Commission Peter Alexander and Keith Brown; 9. The European Union Pierre Bugues and Valérie Rabassa; 10. Competition versus sector-specific regulation in various European countries Einar Hope; Index.
附录：
全文链接：
读者对象：
graduate students, academic researchers
实体信息
页码：
344
装帧：
Hardback
尺寸：
其它形态细节：
其它信息
原价：
USD
80.1000
原版ISBN：
其它ISBN：
图书特色：
书评：
扩展信息
Isbn：
052187405X
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