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关键词：
Economics for Business
书目信息
ISBN：
9780273709084（13位）
中图分类号：
F0
杜威分类号：
中文译名：
商业经济学
作者：
Sloman / Hinde
编者：
语种：
English
出版信息
出版社：
Financial Times Press
出版地：
出版年：
2006
版本：
4e
版本类型：
原版
丛书题名：
卷期：
文献信息
关键词：
Economics
前言：
摘要：
内容简介：
The aim of this text is to make the intriguing subject of economics more accessible and relevant to those studying the subject as part of a business-related degree. The book covers all of the major principles of economics but its focus throughout is firmly on applying these economic principles to the real world of business.The 4th edition of this highly successful textbook has been thoroughly revised and updated to reflect current issues.?
目次：
Preface Part A: Business and economics 1. The business environment and business economics 2. Economics and the world of business 3. Business organisations Part B: Business and markets 4. The working of competitive markets 5. Business in a market environment Part C: Background to demand 6. Demand and the consumer 7. Demand and the firm 8. Product, marketing and advertising Part D: Background to supply 9. Costs of production 10. Revenue and profit Part E: Supply: short-run profit maximisation 11. Profit maximisation under perfect competition and monopoly 12. Profit maximisation under imperfect competition Part F: Supply: alternative strategies 13. An introduction to business strategy 14. Alternative theories of the firm 15. Growth strategy 16. The small-firm sector 17. Pricing strategy Part G: The firm in the factor market 18. Labour markets, wages and industrial relations 19. Investment and the employment of capital Part H: The relationship between government and business 20. Reasons for government intervention in the market 21. Government and the firm 22. Government and the market Part I: Business in the international environment 23. Globalisation and multinational business 24. International trade 25. Trading blocs Part J: The macroeconomic environment 26. The macroeconomic environment of business 27. The balance of payments and exchange rates 28. Money and interest rates 29. Business activity, employment and inflation Part K: Macroeconomic policy 30. Demand-side policy 31. Supply-side policy 32. International economic policy Web appendix Key ideas Index
附录：
全文链接：
读者对象：
实体信息
页码：
824
装帧：
Paper
尺寸：
其它形态细节：
其它信息
原价：
GBP
38.9900
原版ISBN：
其它ISBN：
图书特色：
书评：
扩展信息
Isbn：
0273709089
issue：
2006JC02
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