当前位置:
首页
>
出版信息
>
详细信息
快速检索
数据库:
各中心已购纸本教材
各中心已购电子教材
国内高校课程
国外著名大学课程
外文原版教材出版信息
外文影印版教材出版信息
名校购书信息
关键词:
Fundamentals of Management
书目信息
ISBN:
9780077115159(13位)
中图分类号:
C93
杜威分类号:
中文译名:
管理学基础
作者:
Smith, Mike
编者:
语种:
English
出版信息
出版社:
McGraw-Hill Education
出版地:
出版年:
2006
版本:
版本类型:
原版
丛书题名:
卷期:
文献信息
关键词:
business
前言:
摘要:
内容简介:
Takes a student-centred approach to management from a business perspective. This book provides a comprehensive foundation in the basic concepts of management, supported by global examples and experiential exercises, which place ideas in a real-life context. It examines contemporary debates in the field, promoting student interaction and learning.
目次:
Part One: What is Management? 1. Definition and varieties of Management 2. History of Management Part Two: Management Processes 3. Planning Processes 4. Organising Processes 5. Staffing Processes 6. Decision Processes 7. Control Processes 8. Reporting and Communication Processes 9. Budgeting Money Part Three: Management Functions 10. Introduction to Management Functions - especially IT 11. The Marketing Function 12. The Operations (Production) Function 13. The Human Resource Function 14. The Finance and Accounting Function Part Four: Special Topics in Management 15. Social Responsibility and Business Ethics 16. Globalisation and E-Commerce 17. Diversity and Bullying 18. Fads, Gurus, Cons and Science 19. Careers and Management
附录:
全文链接:
读者对象:
Undergraduate
实体信息
页码:
460
装帧:
Paperback
尺寸:
其它形态细节:
其它信息
原价:
GBP
24.9900
原版ISBN:
其它ISBN:
图书特色:
书评:
扩展信息
Isbn:
0077115155
相关附件