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关键词:
International Business
书目信息
ISBN:
9780073102559(13位)
中图分类号:
C93
杜威分类号:
中文译名:
国际商务,第6版
作者:
Hill Charles W
编者:
语种:
English
出版信息
出版社:
McGraw-Hill Education
出版地:
出版年:
2005
版本:
6e
版本类型:
原版
丛书题名:
卷期:
文献信息
关键词:
管理
前言:
摘要:
内容简介:
Market-defining since it was first introduced, International Business 6e by Charles W. L. Hill, continues to set the standard for international business textbooks. In writing the book, Charles Hill draws on his experience in teaching, writing, and global consulting to create the most thorough, up-to-date, and thought-provoking text on the market. Because many issues in international business are complex, the text explores the pros and cons of economic theories, government policies, business strategies, organizational structures, etc. Hill’s: International Business is known for its strong emphasis on strategy, and for maintaining a tight integrated flow between chapters. Hill’s book is practical in nature, focusing on the managerial implications of each topic on the actual practice of international business. The author’s passion and enthusiasm for the international business arena is apparent on every page as he strives to make important theories interesting, informative, and accessible to all students.
目次:
附录:
全文链接:
读者对象:
实体信息
页码:
768
装帧:
硬皮版
尺寸:
其它形态细节:
其它信息
原价:
USD
128.4400
原版ISBN:
其它ISBN:
图书特色:
书评:
扩展信息
Isbn:
0073102555
issue:
2006JC02
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