当前位置:
首页
>
出版信息
>
详细信息
快速检索
数据库:
各中心已购纸本教材
各中心已购电子教材
国内高校课程
国外著名大学课程
外文原版教材出版信息
外文影印版教材出版信息
名校购书信息
关键词:
Strategic Management of Technological Innovation
书目信息
ISBN:
9780073210582(13位)
中图分类号:
F2
杜威分类号:
中文译名:
组织行为学:亚太视角(第2版)
作者:
Schilling
编者:
语种:
English
出版信息
出版社:
McGraw-Hill Education
出版地:
出版年:
2006
版本:
2e
版本类型:
原版
丛书题名:
卷期:
文献信息
关键词:
管理
前言:
摘要:
内容简介:
Strategic Management of Technological Innovation, 2e by Melissa Schilling is the first comprehensive, rigorous and yet accessible text for the Technology and Innovation Management course. Unlike other books, Schilling’s approach synthesizes the major research in the field, providing students with the knowledge needed to enhance case discussion and analysis. The subject is approached as a strategic process, and as such, is organized to mirror the strategic management process used in most strategy textbooks, progressing from assessing the competitive dynamics of a situation, to strategy formulation, to strategy implementation. As a brief, affordable paperback, it is ideal to package with cases. Recommended case sets from the author are available through the Primis Custom Case Database or from the Harvard Business School Case Database.
目次:
1. Introduction. Part One: Industry Dynamics of Technological Innovation. 2. Sources of Innovation. 3. Types and Patterns of Innovation. 4. Standards Battles and Design Dominance. 5. Timing of Entry. Part Two: Formulating Technological Innovation Strategy. 6. Defining the Organization’s Strategic Direction. 7. Choosing Innovation Projects. 8. Collaboration Strategies. 9. Protecting Innovation. Part Three: Implementing Technological Innovation Strategy. 10. Organizing for Innovation. 11. Managing the New Product Development Process. 12. Managing New Product Development Teams. 13. Crafting a Deployment Strategy.
附录:
全文链接:
读者对象:
实体信息
页码:
312
装帧:
软皮版
尺寸:
其它形态细节:
其它信息
原价:
USD
71.2500
原版ISBN:
其它ISBN:
图书特色:
书评:
扩展信息
Isbn:
0073210587
issue:
2006JC02
相关附件