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关键词:
Crafting and Executing Strategy: Text and Readings
书目信息
ISBN:
9780073137216(13位)
中图分类号:
C93
杜威分类号:
中文译名:
战略制定与执行: 教程与阅读, 第15版
作者:
Thompson
编者:
语种:
English
出版信息
出版社:
McGraw-Hill Education
出版地:
出版年:
2006
版本:
15e
版本类型:
原版
丛书题名:
卷期:
文献信息
关键词:
管理
前言:
摘要:
内容简介:
Features: New chapter (7): Strategies for Competing in Globalizing Markets increases the global scope of the new edition, a key area of concern to most strategy instructors. In response to readers' and reviewers' suggestions, the authors have carefully edited the theoretical presentation to make it more concise and added more real-world examples throughout the text. Thompson/Strickland is a four-color text and casesbook! The chapters are illustrated in full color as a way to improve student understanding of key chapter topics and concepts. Instructor Presentation Manager CD-ROM is new to this edition of Thompson/Strickland! The Presentation Manager allows instructors to create dynamic classroom presentations using PowerPoint, videos, and all the print supplements. In addition to the new Global Strategy chapter, global competition and global strategy issues are integrated with the relevant discussions into each chapter. In addition, more illustration capsules have been added to highlight the strategies of non-U.S. companies. Margin notes highlighting basic concepts, strategic management principles, and kernels of wisdom help students by reinforcing key points in the text.
目次:
附录:
全文链接:
读者对象:
实体信息
页码:
640
装帧:
软皮版
尺寸:
其它形态细节:
其它信息
原价:
USD
90.6300
原版ISBN:
其它ISBN:
图书特色:
书评:
扩展信息
Isbn:
0073137219
issue:
2006JC02
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