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名校购书信息
关键词:
Strategic Management (with Premium Content Card & Bw Subscription)
书目信息
ISBN:
9780073260730(13位)
中图分类号:
C93
杜威分类号:
中文译名:
战略管理(附学习卡与《商业周刊》征订卡),第10版
作者:
Pearce John
编者:
语种:
English
出版信息
出版社:
McGraw-Hill Education
出版地:
出版年:
2005
版本:
10e
版本类型:
原版
丛书题名:
卷期:
文献信息
关键词:
管理
前言:
摘要:
内容简介:
目次:
PART ONE Overview of Strategic Management. 1 Strategic Management. PART TWO Strategy Formulation. 2 Defining the Company’s Mission and Social Responsibility. 3 Corporate Social Responsibility and Business Ethics. 4 The External Environment. 5 The Global Environment. 6 Internal Analysis. 7 Long-Term Objectives and Strategies. 8 Strategic Analysis and Choice in Single- or Dominant-Product Businesses: Building Sustainable Competitive Advantages. 9 Strategic Analysis and Choice in the Multibusiness Company: Rationalizing Diversification and Building Shareholder Value. PART THREE Strategy Implementation, Control, and Innovation. 10 Implementing Strategy: Objectives, Tactics, Outsourcing, Policies, and Rewards. 11 Structuring an Effective Organization. 12 Organizational Leadership and Culture. 13 Strategic Control, Innovation, and Entrepreneurship. PART FOUR. Cases Guide to Strategic Management Analysis. A BusinessWeek Case. B Comprehensive Cases. Case Index. Subject Index
附录:
全文链接:
读者对象:
实体信息
页码:
960
装帧:
书+附件
尺寸:
其它形态细节:
其它信息
原价:
USD
135.3100
原版ISBN:
其它ISBN:
图书特色:
书评:
扩展信息
Isbn:
0073260738
issue:
2006JC02
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