当前位置:
首页
>
出版信息
>
详细信息
快速检索
数据库:
各中心已购纸本教材
各中心已购电子教材
国内高校课程
国外著名大学课程
外文原版教材出版信息
外文影印版教材出版信息
名校购书信息
关键词:
The Practice of Market and Social Research: An Introduction
书目信息
ISBN:
9780273695103(13位)
中图分类号:
F7
杜威分类号:
中文译名:
市场与社会调查实践:导论
作者:
Yvonne McGivern, Lecturer, University of Dublin, Trinity College
编者:
语种:
English
出版信息
出版社:
Financial Times/ Prentice Hall
出版地:
出版年:
2006
版本:
2
版本类型:
原版
丛书题名:
卷期:
文献信息
关键词:
Marketing
前言:
摘要:
内容简介:
The Practice of Market and Social Research 2nd edition provides a comprehensive account of the techniques of market and social research and the practical tasks involved in setting up and running research projects – from identifying the problem through to reporting and evaluating the findings. McGivern’s book covers the qualitative and quantitative techniques, including a chapter on the analysis of qualitative data – a topic which few texts in this market cover. The book is aimed at those preparing for the MRS Advanced Certificate in Market and Social Research, at those doing an undergraduate and postgraduate course with a research module and/or a requirement to produce a research project.
目次:
The Market Research Society Preface Acknowledgements PART I: INTRODUCING MARKET AND SOCIAL RESEARCH 1. The practice of market and social research 2. Introducing types of research PART II: GETTING STARTED 3. Planning and designing research 4. Writing the brief and the proposal 5. Doing secondary research 6. Collecting qualitative data 7. Collecting quantitative data 8. Sampling 9. Collecting data on attitudes 10. Designing questionnaires PART III: GETTING ON AND FINISHING UP 11. Managing a research project 12. Analysing qualitative data 13. Analysing quantitative data 14. Communicating and reviewing the findingsBibliography Index
附录:
全文链接:
读者对象:
实体信息
页码:
装帧:
Paper
尺寸:
其它形态细节:
其它信息
原价:
USD
34.9900
原版ISBN:
其它ISBN:
图书特色:
书评:
扩展信息
Isbn:
027369510X
issue:
2006JC01
相关附件