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关键词:
Leadership Communication
书目信息
ISBN:
9780073403144(13位)
中图分类号:
F2
杜威分类号:
中文译名:
领导沟通技巧,第2版
作者:
Barrett
编者:
语种:
English
出版信息
出版社:
McGraw-Hill
出版地:
出版年:
2007
版本:
2e
版本类型:
原版
丛书题名:
卷期:
文献信息
关键词:
Business Writing/Communication
前言:
摘要:
内容简介:
The first edition of Leadership Communication was well received by students and instructors, and the second edition builds on that momentum. It continues to help current and potential managers become effective leaders by being better communicators. It brings together managerial communication and concepts of emotional intelligence to create a new model of communication skills and strategies for corporate leaders. It begins with chapters on the core communication skills of developing strategy, analyzing an audience, writing in all types of business genres, and designing and delivering effective PowerPoint presentations – all from a leadership perspective. Then, it takes students through chapters on emotional intelligence, cultural literacy, meeting management, and team leadership, before concluding with chapters on internal and external organizational communication.
目次:
Introduction: What is Leadership Communication. Section One Core Leadership Communication. Chapter 1 Developing Leadership Communication Strategy. Chapter 2 Creating Effective Leadership Documents. Chapter 3 Using Language to Achieve a Leadership Purpose. Chapter 4 Developing and Delivering Leadership Presentations. Chapter 5 Using Graphics and PowerPoint for a Leadership Edge. Section Two Managerial Leadership Communication. Chapter 6 Developing Emotional Intelligence and Cultural Literacy to Strengthen Leadership Communication. Chapter 7 Leading Productive Management Meetings. Chapter 8 Building and Leading High-Performing Teams. Section Three Corporate Leadership Communication. Chapter 9 Establishing Leadership through Strategic Internal Communications. Chapter 10 Leading through Effective External Relations. Appendix. A Transition Words. B Successful Case Analysis and Discussion. C The Business of Grammar. D Usage Self-Assessment.
附录:
全文链接:
读者对象:
实体信息
页码:
384
装帧:
Hard
尺寸:
其它形态细节:
其它信息
原价:
USD
70.9400
原版ISBN:
其它ISBN:
图书特色:
书评:
扩展信息
Isbn:
0073403148
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