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关键词:
Casino Management: A Strategic Approach
书目信息
ISBN:
9780131926721(13位)
中图分类号:
F7
杜威分类号:
中文译名:
赌场管理:战略研究
作者:
Kathryn Hashimoto
编者:
语种:
English
出版信息
出版社:
Prentice Hall
出版地:
出版年:
2007
版本:
版本类型:
原版
丛书题名:
卷期:
文献信息
关键词:
Hospitality & Tourism - Upper Level
前言:
摘要:
内容简介:
For courses in Casino Management, Casino Marketing, or Intro to Gaming. ? Unlike other casino books, this textbook examines the casino industry using a business paradigm. It emphasizes both external environmental influences and internal points of control, leaving readers with a more strategic look at how casinos operate and factors that influence their success. The text starts with a discussion of the microenvironment of casinos and ends with marketing topics such as product, price, place and promotions. ?Nine vignettes appear throughout and capture current issues such as crisis planning and security. Throughout the text, special emphasis is placed on strategic market planning and the connection between entertainment and industry.
目次:
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实体信息
页码:
544
装帧:
Cloth
尺寸:
其它形态细节:
其它信息
原价:
USD
69.3300
原版ISBN:
其它ISBN:
图书特色:
书评:
扩展信息
Isbn:
0131926721
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