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关键词:
Turning Silver Into Gold
- How to Profit in the New Boomer Marketplace
书目信息
ISBN:
9780131856981(13位)
中图分类号:
F7
杜威分类号:
中文译名:
如何从兴旺的市场上获取利润
作者:
Furlong, Mary
编者:
语种:
English
出版信息
出版社:
Pearson Education
出版地:
出版年:
2007
版本:
版本类型:
原版
丛书题名:
卷期:
文献信息
关键词:
entrepreneurship
前言:
摘要:
内容简介:
As they age, America's 78 million baby boomers will live more active, creative, inventive lives than any generation before them. This represents enormous business opportunities. In this book, one of the world's leading authorities on marketing to "post-50" baby boomers offers a complete blueprint for profiting from that opportunity. Dr. Mary Furlong reveals breakthrough product and service opportunities, and gives you the tools, resources, techniques, and data you need to build a profitable business around them. Furlong draws on her experience leading SeniorNet and ThirdAge Media, as well as the Boomer Business Summit and $10,000 Business Plan Competition, where she has reviewed hundreds of new business plans targeting these emerging markets. Turning Silver into Gold offers powerful insight into baby boomers' new lifestyle transitions in housing, health, fitness, finances, family, fashion, romance, travel, and work and the new brand choices they're about to make. Furlong shows how to segment baby boomer markets and find opportunities to innovate entirely new categories of products and services. You'll discover which sales and marketing strategies really work and even uncover opportunities in the surprising worldwide boomer market. Throughout, Furlong combines extensive, authoritative market research with inspirational case studies from passionate, tenacious entrepreneurs and brand leaders who are blazing new trails in these fast-growing markets.
目次:
附录:
全文链接:
读者对象:
General; Research
实体信息
页码:
304
装帧:
Hardback
尺寸:
其它形态细节:
其它信息
原价:
GBP
14.9900
原版ISBN:
其它ISBN:
图书特色:
书评:
扩展信息
Isbn:
0131856987
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